Strainge Beast

Strainge Beast is a hard kombucha drink created by Sierra Nevada brewing company. This drink called for some truly strange and unique animations to help promote its release. This animation required vines to constantly grow, but not leave the screen. I had to plan how each element would grow into each other in a way that is compositionally pleasing. Each animation incorporated elements from the different flavors. At the end, the vines peel away to reveal the can.

Credits:

Creative Direction - Sean Topping, Gabe Re, Brandon Gratton

Animations – Chandler Bree Dolan